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Monthly Archives: June 2013

Home / 2013 / June

Interactive Transcripts – How they increase site rankings.

We bet you never thought that a transcript which is the ‘written text’ of an audio or a video file could actually be interactive in nature.That’s because when we think of the word ‘interactive’, we associate it with a PlayStation, a self-help kiosk or even with an Android phone. But here’s the thing – inserting the right interactive transcripts on your home or company website could work wonders in helping an Internet user know that your site actually exists, a lot faster!
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Every time a keyword is typed into a search engine, the search engine itself uses a complex algorithm to skim through thousands of web pages to get you only those pages which it thinks are most relevant to you.  Sure, your site may have plenty of videos and hundreds of user reviews (of course, they are helpful too!) but most search engines like Google still understand text better. And if you have videos already up on the site, imagine how an interactive transcript could actually reach even those with impaired hearing or people who have difficulty in understanding the accent used in the video.
Interactive Transcripts can be found placed on the side of a video or just below the video. As each word in the video is spoken, the corresponding words in the transcript are automatically highlighted, colored or under-lined. In fact, it also gives viewers the freedom to decide which part of the video text they actually want to hear or to navigate to a specific section. All that they have to do is to simply click on the text of their choice and the video will start playing from there onwards. In fact, research proves that people tend to retain more information when they read and listen to text simultaneously  – people retain more of what they see than what they hear.

 

These new kind of interactive transcripts improve site rankings and SEO to a very large extent. So, isn’t it time that maybe you thought about having one interactive transcript or two on your website as well?

Interview Transcription – Why you need it.

We love beginning our day with a cup of coffee and our favorite newspaper in hand, but getting the latest news to readers every day is another story altogether. Being a part of the media and living the life of a journalist is more than fun, but how do you keep track of all the interviews you conduct on a daily basis? Isn’t it a tedious process to keep aside half an hour of your precious time just to find that ‘one’ tape your boss wants for the scheduled board meeting? What if you could come home to a much better organized work-table instead of finding piles of papers and more discs instead?

 

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That’s what we’re here for! If you haven’t been introduced to the wonders of Interview transcription, then we’re here to let you know that you are just one click away from getting organized like never before. Transcription simply means creating transcripts or verbatim copy of any audio files that you have created and interview transcription simply refers to transcripts of interviews. We understand that one of the last things you would want to do after a busy day is to sit down and transcribe an audio file by yourself. Considering that you may have time constraints and still need the information at hand as fast as possible, the tendency to make errors only increases. Add to that other factors such as fatigue or deadlines to meet and the perfect transcript is anywhere but here!

 

Our transcribers can make your job two steps easier by not only creating transcripts for you but also create indexes of all the important topics discussed in the interview. We’ll also mark the approximate pages in which these highlighted topics appear so that if you want to skip to any crucial part of the interview, you won’t have to sit down and read through the whole transcript at all. Getting all your interviews transcribed is a fantastic way to create a back-up and of course, save you time in scanning the audio tape yourself.

 

So give EQ Transcription Services Ltd a call today or just visit our website- we’ve got the solutions you need.

Webinar Transcription – Why you should think about it.

When was the last time you actually attended a conference or a seminar along with hundreds of other guests, all seated together in a room, listening to one person speaking? Most organizations these days have gone a step further and have also successfully bridged the physical gap that may exist between employees all over the world, through ‘webinars’. Web conferencing allows text messages, voice as well as real-time video chats to take place between two or more people, irrespective of geographic location.

 

All you need is compatible software and a good Internet connection, of course!
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Webinars do not need to be limited to board-room business meetings; in fact, they are a great medium for hosting training events or also for giving exclusive lectures and presentations. Many organizations and individuals often miss out on the fact that such webinars could actually help in boosting the overall image of a brand, help in establishing a unique marketing opportunity and also bring customers a step closer. For instance, if we were to help you transcribe all your video and audio files, you would be able to display them in a separate section on your website as a point of reference for your target audience.

 

With a bit of help from SEO, you would be able to turn your transcripts into guest/blog posts, press releases, articles, news updates or even free content for download. This way, you would be able to attract both old and new customers to your site, thanks to the magical combination of Transcripts + SEO. Or, if you feel that there is a market that would be interested in reading more about different webinars that you or your organization have hosted, you could even have your transcripts published as a book. Or how about an e-book ready for instant download instead? Either way, you’ll be glad that EQ Transcription Services was at hand to transcribe all those long events for you, quickly and efficiently!

 

We’ve got some great ideas on how we add that extra oomph to your website or ventures through transcripts. Call us, email us or come in person to meet us- we’ll be glad to help you out!